Turn just browsing into just buying.
Your product pages are where shoppers make up their minds. Where To Buy shows them which trusted retailers have the item in stock, at what price, and sends them straight to the product page in one click, before they wander off to compare.
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Live on brand sites including
The moment they decide is the moment you lose them.
Shoppers trust your website for the facts: specs, features, the model that fits. Then they decide to buy, and your site has nowhere to send them.
So they open a tab for every retailer they can think of, checking stock and price as they go. Some find it. Plenty give up, "do it later", or drift to a competitor's product that happened to be in stock.
Where To Buy closes that gap. The shopper stays on your page with your content, sees exactly who has it, and goes straight to the retailer's product page, ready to check out.
Stock and price checked one retailer at a time. The shopper leaves your site and your control.
Every click is tracked, so you can see which retailers your shoppers choose.
We set it up. We keep it right.
You don't map SKUs or chase retailer feeds. Our team sets it up, matches your range, and keeps it accurate while your catalogue changes.
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Tell us your range and retailers
Share your product list and the UK retailers you want to send shoppers to, from national chains to authorised independents.
You -
We match every product
We take product feeds from each retailer and link every model you sell to the right product page on their site.
Our team -
Add one snippet to your site
A lightweight script adds branded retailer buttons to your product pages, styled to match your site. Works with any CMS.
You, with our help -
Track it on your dashboard
Log in to your analytics dashboard to see clicks by product and retailer, plus how your email, social and PPC campaigns drive buying intent.
You
The full spec.
Everything a shopper needs at the moment they choose, and everything your team needs to prove what it's worth.
Talk to the teamFor your shoppers
- Live stock & price
- Availability and pricing refresh continuously, so a retailer only appears when it can actually sell the product.
- Branded retailer buttons
- Shoppers see logos they already trust, so it's obvious where they're going before they click.
- Straight to the product
- Every button opens the exact product page at the retailer, not a homepage or search results.
- Built for every screen
- The retailer panel adapts to desktop, tablet and mobile product pages, so the path to buy is never more than a tap away.
For your brand
- Authorised dealers only
- You choose the retailer list. Grey-market sellers and marketplaces you don't approve never appear.
- Styled to your site
- Buttons, panel and layout follow your brand guidelines, with full control over retailer order and visibility.
- Not blocked by ad blockers
- It runs as part of your product page, not as an ad unit, so shoppers using ad blockers still see it.
- Revenue from your website
- Where retailers run affiliate programmes, the traffic you send can earn commission instead of going untracked.
- Fully managed service
- Product matching, broken links, new launches and retailer changes are handled by our UK team.
Know which retailers your shoppers choose.
Engagement metrics stop at the product page. Where To Buy tracks the next step, the click to buy, and reports it in plain English.
- Your own analytics dashboardClicks and conversions by product, retailer and region, live on the iSite Intelligence dashboard whenever you need them.
- Campaign trackingPut a Where To Buy link in your email, social or PPC campaigns and measure buying intent, not just clicks.
- Sales data, where retailers share itCombine real sales with engagement to see which content and channels pay off.
Clicks by retailer
A service, not just software.
Most where-to-buy platforms hand you software and a support queue. We give you a UK team that sets it up and runs it for you, with a live dashboard to see the results.
| Area | Typical self-serve platform | Where To Buy by iSite |
|---|---|---|
| Setup | You map products and retailers in a portal | We match your whole range for you |
| Upkeep | Broken links surface when shoppers find them | Monitored and fixed by our team |
| Reporting | Build your own reports from raw data | Ready-made analytics dashboard, live whenever you need it |
| Support | Ticket queue, often in another time zone | A UK team who know your account |
| Beyond the button | Where-to-buy only | Pair it with iSite product video: watch it, then buy it |
See it on a real product page.
Open one of these, find the where-to-buy button, and try the journey a shopper takes.
Shoppers who've already decided.
Join the Where To Buy network and receive traffic from manufacturer websites, from shoppers who've done their research and chosen their product. When a brand signs up, we link every product you stock to the right page on your site.
Join the network- All we need is a product feed
Send us your feed and we handle the matching, links and updates. - Your branded button
Your logo, shown to shoppers on the brand's own product pages. - Only when you have stock
Shoppers are only sent to you when you can sell, so every visit can become a sale. - Straight to your product page
Shoppers land on the exact item, ready to add to basket.
Questions brands ask us.
How long does it take to go live?
It depends on the size of your range and how many retailers you work with. We'll give you a timeline once we've seen your catalogue, and our team handles the product matching so your developers only need to add one snippet.
Does it work with our CMS?
Yes. Where To Buy is added with a lightweight script, so it works with any platform that lets you place code on a product page. We'll help your team with the integration.
Who decides which retailers appear?
You do. You choose the retailer list and order, and only those with your product in stock are shown. Unauthorised sellers never appear.
Will it slow our pages down?
No. The script loads asynchronously, so your product content renders first and the retailer panel loads alongside it.
What reporting do we get?
You get your own login to the iSite Intelligence analytics dashboard, with clicks and conversions by product, retailer, region and campaign, available whenever you need them.
Your shoppers have decided.
Show them where to buy.
We'll show you Where To Buy on your own product pages and talk through your range and retailers. No obligation, no hard sell.
Book a demo info@wheretobuy.direct